Adore Beauty Geared for Global Strategy

Wednesday, 11 January 2017 by Power Retail

As part of its international online expansion strategy, Adore Beauty is using the Borderfree Retail solution from Pitney Bowes, to power its customer service and provide a localised online shopping experience to consumers around the world.

“Adore Beauty is Australia’s leading online shopping destination for beauty products and cosmetics and this year our growth strategy has been to expand our footprint globally,” says Kate Morris, founder and CEO of Adore Beauty.

“Through this partnership (with Pitney Bowes), we are able to offer thousands of products to more than 150 countries and territories thanks to the technology, which offers a seamless localised experience to customers.” Read more.

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