Monday, 13 February 2017
by Prinitha Govender, Power Retail
Andre Eikmeier, co-founder and joint CEO of online wine retailer Vinomofo speaks candidly about how sales performance following its launch in Singapore was a complete surprise.
“Vinomofo’s strategy was to launch in more different markets faster, and just to get a foothold overseas as a starting point, without the right resources to go as big we would have liked,” says Eikmeier.
“New Zealand for instance was quite exciting as we launched our full site there rather than our light model. So that’s been going good. We put a bit of effort in and it has been tracking well.” Read more.