The Future of eCommerce is Omnichannel
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The Future of eCommerce is Omnichannel

20/06/2017
When: 20 June, 2017
11.30am – 12.30pm
Where: Webinar
Contact: Teresa Lock

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From searching and browsing to buying, many consumers are using multiple devices in the purchase journey. Retailers that can deliver a seamless and personalised experience across devices will stand out from the crowd.
 
Traditional analytics tools look at activities on a single device, providing only a partial and distorted view of what is actually a multi-device journey. Only advanced cross-device measurement can accurately follow the buyer across devices and capture their true behaviour.

Retailers using conventional device-focused analytics do so at their peril, undervaluing consumer engagement and missing the opportunity to optimise ad spend. Now that cross-device transactions account for over 40% of online purchases, shifting to user-centric analytics has become a critical strategy.

What you'll learn on this webinar:

  • How to get ahead in this rapidly changing and competitive reality.
  • Where your bottlenecks lie and how to optimise your customer’s experience.
  • Strategies to increase the likelihood of conversion on every visit on any device.
  • CASE STUDY: THE ICONIC


Speakers:

 

Adam Stead is the Manager for the Australian and New Zealand MMS sales team at Criteo. Adam has been working in the advertising industry for 13 years with the last 8 years being focused entirely on digital marketing. Adam has worked across Print, Adwords, SEO, Mobile Application/Website Development, Affiliate Marketing, Lead Generation and now retargeting. Outside of work Adam is a family man, regularly plays football and is a keen snowboarder.

 

 

 

As the founder and Executive Director of NORA, Paul is widely regarded as an industry expert known for his clarity of thought making him a much sought after speaker at industry events. He is passionate about uplifting the spirits of retailers nationwide and looks to provide a more holistic and optimistic approach to retail in Australia. Paul has had a successful and diverse career with a key focus on entrepreneurship and start-ups, mainly in retail and technology. His career includes directorships in commercial enterprises and charities, and investment in start-ups.