News & Press: Power Retail News

Myer’s Partnerships with Pop Icons & Ice Rinks

Monday, 3 July 2017  
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It looks like Myer is looking to boost its loyalty membership program and it will use US pop superstar, Katy Perry, to attract a younger demographic, including millennials, the key target age group when it comes to long-term customer loyalty.

Myer has announced its latest partnership with Katy Perry and says it’s thrilled to be the principal and naming rights partner of the Australian leg of Perry’s upcoming tour. This included a TV ad campaign kick-off over the weekend, that saw Perry laying across a Myer sign announcing her new partnership with the Australian department chain. Read more...