News & Press: Power Retail News

Alibaba Kicks Off 11.11 with New Retail

Thursday, 2 November 2017  
Share |

Kicking off officially on 31st October, there are nearly two weeks of celebrations to the lead up of Alibaba’s 11.11 Global Shopping Festival event on 11th November.

Since commencing in 2009 the 11.11 event has grown become the largest online and mobile shopping festival in the world. This year 11.11 will include promotional initiatives, more consumer engagement features and entertainment that will lead up to 11th November, with the concept of “new retail” debuting the event this year. Read more...