News & Press: Power Retail News

T2 on Going Global

Sunday, 5 November 2017  
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Now with over 21 years of brewing under its belt, T2 has gone from a single store on Brunswick Street, Fitzroy to over 96 stores worldwide across Australia, New Zealand, United Kingdom, United States and Asia, and operates four regional e-commerce sites as well.

Successfully going global for T2 hasn’t come without its challenges, according to Jane Hoban, T2’s global marketing director. It’s fair to say that while T2 has a strong brand presence here in Australia, it hasn’t quite been the case in other countries around the world. Terminal 2Terminator 2 and Trainspotting 2 are just some of T2’s other references in some regions, according to Hoban, but, with the right smarts, T2 worked to overcome this and other pitfalls and is well on its way to capture further global markets. Read more...