News & Press: Power Retail News

The Iconic’s New Visual Search Tool

Friday, 8 December 2017  
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Following in the footsteps of UK based ASOS, Australian largest online fashion marketplace, The Iconic, has launched its new visual search tool ‘Snap to Shop’ that will allow its customers to search for clothing, sportswear and accessories simply by uploading a photo or taking a snap via The Iconic app.

The Iconic is the first retailer in Australia to launch image-search technology, which it says will help customers find inspiration and more readily discover items they wish to purchase from an assortment of over 50,000 products and 800 brands. Read more...