News & Press: Power Retail News

Nike, the First Brand to Sell on Snapchat

Thursday, 22 February 2018  
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While 24th March is the official release date of the Air Jordan III Tinker sneaker, Nike wanted to do something special to commemorate the 30th anniversary of Michael Jordan’s famous slam dunk in 1988, better known as – when Jordon “took flight”.

A collaboration between Nike, Snapchat, Darkstore and Shopify saw Nike create a “holy grail of shopping experiences”, including delivering the shoes on the same night they were purchased, according to a report by Techcrunch. Read more...