THE NATIONAL ONLINE RETAILERS ASSOCIATION

EOFY as a Strategic Advantage for E-commerce Operators

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For most businesses, the End of Financial Year (EOFY) is about closing the books and wrapping up financial statements. But for e-commerce leaders, EOFY is a critical operational checkpoint. It’s an opportunity to step back, assess performance, streamline fulfillment, and reset systems that will define success in the next retail cycle.

Why It Matters

Consumer behavior during EOFY is shifting:

  • Basket values are down to A$95, the lowest in a decade, but overall e-commerce spend is up 12%, driven by more frequent, value-focused shopping.
  • Top spending categories: Fashion (51%), Electronics (31%), and Home & Furniture (26%).
  • With 69% of Australians shopping more online and 54% preferring “safe place” deliveries, logistics performance is under scrutiny.

What You’ll Get

  • A supply chain audit checklist to uncover risks and opportunities.
  • Regional shipping insights and SLA performance data.
  • Real-world logistics scenarios and response playbooks.
  • A tech stack audit to identify bottlenecks.
  • Ready-to-use tools: KPI tracker, checklist download, and partner opportunities.

EOFY is no longer just about reconciling accounts. It’s about realigning your operations to stay competitive as the new financial year begins.

EOFY Reset: Your One-Stop Ops Health Check for Q3 Success

  • Our Supply Chain Health Checklist covers key areas like inventory audits (spotting slow-moving SKUs and reviewing FIFO vs. LIFO for tax effectiveness), returns management, warehouse performance benchmarking, fulfillment cost reviews, and sustainability metrics. We also share tips on optimizing partnerships—from finance and marketplaces to customer experience.
  • To stress-test your strategy, our EOFY Scenario Playbook explores common challenges like overstocked SKUs with slow conversion, campaign success met with carrier delays, and the inevitable post-EOFY return spike. We also outline logistics moves to make now—like inventory reallocation, contract renegotiations, and SLA resets—to stay ahead.
  • Don’t skip the tech stack audit: integrated WMS, automation, and system syncs can make or break your scalability heading into Q3.

Locad’s Perspective: Fulfillment as a Strategic Advantage

Fulfillment is no longer a backend function; it’s a growth lever. Distributed fulfillment, which offers faster delivery, lower cost-per-order, and more flexibility, is the new standard. Locad supports this shift by providing distributed warehousing, real-time inventory visibility, automated insights, and integrated reverse logistics.

EOFY Preparedness Tracker

Want to assess how well your fulfillment strategy can handle EOFY demand? Our downloadable EOFY Preparedness Tracker will help you benchmark your operations against industry standards, identify gaps, and get ready for Q3.

Conclusion

EOFY is a time to evaluate how your operations have performed under pressure and to make strategic adjustments. By getting ahead of EOFY and preparing your fulfillment, inventory, and tech stacks for the season, you’ll turn challenges into growth opportunities.

Need the full playbook on stress-testing your fulfillment strategy?


Got questions? 💬 Don’t worry—we’ve got your back! Our fulfilment experts at Locad are here to help. Reach out anytime, and we’ll walk you through it.

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LOCAD
Locad is the logistics engine enabling your e-commerce brand to automatically store, pack, ship, & track orders across Asia-Pacific.