How to drive retail revenue with text – and why a multi-channel approach matters
How to drive retail revenue with text – and why a multi-channel approach matters
Australian shoppers are increasingly open to text-based marketing. Recent research indicates that 87% of Australians are interested in receiving text messages from brands, and with text messages boasting a remarkable 98% open rate, it’s clear why SMS has become a key communication tool for many Aussie retailers.
However, not all text marketing programs yield the same results. The most successful brands implement SMS strategies that generate incremental revenue without undercutting their email marketing efforts.
For brands to ensure text marketing is truly incremental, they need to anchor their approach in effective identification. The ability to recognise email subscribers onsite is crucial to driving SMS opt-ins without diminishing email performance. The best approach is to collaborate with a partner that takes a channel-agnostic stance – one that doesn’t prioritise SMS over email but instead helps retailers strike the optimal balance for their business needs.
Enter Wunderkind Text: now available in Australia
Wunderkind has just announced the expansion of its industry-leading text messaging product to Australia. Previously available only in the US, UK, and Canada, this move marks a significant step in broadening the company’s global footprint and empowering brands to reach their audiences in one of the most promising markets for personalised, one-to-one messaging.
Wunderkind collects consent based, first-party data, and identifies anonymous traffic for brands in order to scale hyper personalised one-to-one messages. Brands lean on the Wunderkind Identity Network, a proprietary database recognising 9 billion devices, 1 billion consumers, and observing 2 trillion digital transactions per year, to trigger the most impactful offers to their target audience at the right moment and in the right channel.
This proprietary data is accessed by Wunderkind’s Autonomous Marketing Platform, an AI engine which integrates seamlessly into a brands’ existing ESP and applies adaptive learning and decisioning to boost performance across email, text and advertising channels.
Whether it’s cart abandonment, browse abandonment, or other key touchpoints, Wunderkind Identity ensures that every interaction is tailored to the individual. This not only enhances engagement but also drives significant revenue growth. Unlike cookie-reliant solutions, Wunderkind’s advanced identity network ensures compliance while delivering unparalleled results.
How identification scales text performance
One major challenge retailers encounter is sustaining and expanding an engaged CRM database. The right onsite identification technology makes this process effortless. Rather than relying on cookies, brands need solutions that allow them to recognise customers and new visitors in real time, facilitating seamless email and mobile number capture.
A successful opt-in strategy should prioritise a brand’s owned channels holistically – not just SMS. However, growing both email and SMS lists doesn’t mean they should be managed by separate providers. Maintaining high capture rates while ensuring a seamless user experience requires a unified approach.
In fact, a common mistake marketers make is allowing SMS vendors to handle email list growth. Many fail to validate whether emails are already in a brand’s database, leading to redundant opt-in prompts and frustrating user experiences. Worse still, they may offer discounts to existing subscribers, undermining pricing strategies. The solution? A single partner that recognises email subscribers and orchestrates a cohesive strategy across channels. The goal should always be to maximise revenue per unique user in a way that feels premium and non-intrusive.
The benefits of Wunderkind Text in Australia
- Enhanced revenue and engagement: Wunderkind Text is designed to be a top-performing digital revenue channel. By leveraging Wunderkind Identity to scale one-to-one messages, it not only boosts performance but also enhances customer engagement and loyalty. Wunderkind’s innovative identity technology ensures that every message is highly personalised, leading to better results.
- Cross-channel harmony: Seamless integration between email and text ensures a cohesive communication strategy. Brands can manage both channels in harmony, optimising frequency and content cadence to avoid overlap and deliver maximum impact.
- Scalable and compliant list growth: Building a high-quality subscriber list is critical for success. Wunderkind offers a best-in-class list growth solution that typically outperforms competitors by 2-3x. Additionally, Wunderkind’s opt-in strategies, including double opt-in options, meet rigorous compliance standards such as APP, GDPR and CCPA, ensuring both trust and scalability.
- Optimised costs across channels: Text messaging is a premium channel compared to email, but Wunderkind maximises returns by focusing on the right audiences for each platform. This strategy drives revenue efficiently, reducing costs while scaling results.
To learn more about unlocking your owned channel revenue with Wunderkind, check out their performance marketing solutions overview, or get in touch.
