How Harris Scarfe built high-value customer segments and personas using the Lexer CDP
Often, your highest-value customers are the ones who are truly engaged with and excited about your brand.
They may buy at full-price or at discounts, year-round or during a specific sales period, in narrow product categories or across the product catalogue—but you can’t accurately predict these behaviours and tailor messaging accordingly until you can identify exactly who these customers are within your unique database.
When Harris Scarfe used the Lexer Customer Data Platform to analyse their customer database, they discovered their high-value customer segments, learned what drove their purchase behaviour, and created data-driven personas to power future campaigns.
In our upcoming webinar, Boody’s Head of Marketing & D2C, Nadia Lotter, talks to Harris Scarfe’s General Manager of Marketing, Simon Burrett, and Lexer’s VP of Retail, Nick Hinsley, about how they used the Lexer CDP to gain these insights and take action on them. Topics include:
- Building high-value customer segments and personas
- Setting up tracking dashboards for persona segments, enabling ongoing easy measurement of key business metrics
- Using these insights and measurements to inform a company-wide launch of segmented, personalised campaigns
We hope you can join us live from 12pm AEDT on Wednesday 10th March for this valuable discussion!