The drive to store and catalogue evolution: Unveiling fresh consumer shopping insights from the latest Nielsen research
For decades, retailers have relied on physical catalogue distribution to drive consumers into their stores. With advances in technology, the rise in smartphone usage and the global pandemic, consumers’ shopping behaviours have changed, and consequently retailers’ strategies must also adapt.
In this webinar, ShopFully, the leading tech company developing digital solutions that generate traffic in physical stores, and Nielsen will unveil the latest research into how Australians’ way of shopping has evolved.
Joined by Paula Mitchell, Head of Digital at Freedom Australia, this expert panel will explore this shift in consumer behaviour and outline how retailers can remain relevant and reach Aussie consumers on their journey to purchase with effective marketing strategies.
This webinar will cover:
- First look at the Nielsen Consumer research exploring how Aussies prepare to shop and their use of print and digital catalogues
- The challenges and opportunities retailers are facing
- How digital catalogues can help retailers drive higher in-store traffic – featuring case studies and industry examples
We look forward to having you join us live from 11AM AEST on Wednesday 19th May.