The NORA Network & Lexer: Education Series
Using data to improve your marketing performance is becoming an increasingly vital skill-and you don’t need to have a data science background to do it.
Because Lexer believes that any marketer or business user can draw actionable insights from data in ways previously reserved for data scientists, we partnered with The NORA Network to create a fourpart series that teaches you how.
Here are the class topics, teachers, and schedule:
• DATA: How to Map the Current Customer Data Landscape at Your Business, hosted by Lexer’s Head of Data Hugh Cameron on Thursday, 20 May at 11am.
• INSIGHT: How to Ask Meaningful Questions to Unlock Actionable Customer Insights, hosted by Lexer’s President David Chinn on Thursday, 27 May at 11am.
• ACTION: How to Execute Insight-Driven Targeting Strategies for Acquisition, Growth, and Retention, hosted by Lexer’s VP, Success Kristy Malik on Thursday, 3 June at 11am.
• MEASUREMENT + OPTIMIZATION: How to Measure, Iterate, and Optimize Marketing Performance, hosted by Australian Retailers Association’s Digital Advisory Committee Chair Patrick Rechsteiner on Thursday, 10 June at 11am.