Hit the brand trust bullseye: How aussieBum built a loyal and engaged tribe
aussieBum has created one of the world’s largest tribes of apparel enthusiasts by having a hyper-focused view on their customers’ experience. Identifying changes and trends in expectations while building trust and high engagement has been pivotal in staying ahead – but how have they gone about bringing this to life?
Join us live as they reveal their winning formula – and how using reviews to their full potential has allowed them to capture the voice of the customer to adapt and scale.
Explore with Dan Ferguson, CMO at Adore Beauty, Ashley Doran, Marketing Manager at aussieBum and Stephanie Gillies, Head of Marketing at Trustpilot, how reviews have powered aussieBum to:
- Create a five star experience to drive a loyal and engaged community
- Turn negatives into positives – go from a negative sentiment profile to be rated one of the best men’s clothing store profiles
- Leverage the customer journey to identify the right moment and method to ask for meaningful feedback
- Capitalise on the importance of building brand confidence to scale and grow the brand internationally
Jump in on this insightful and interactive discussion, live from 11AM AEDT on Wednesday 13th October.
Please note the registrant’s contact details will be shared with NORA and the webinar partnering organisation.