Retailers can no longer rely on a linear purchase journey to engage and convert their audiences. Driven by mobile devices and the emergence of social channels, today's consumer experience is far more complex and fragmented than ever before. Add to that a growing consumer demand for consistent, personalized experiences, and success becomes a seemingly overwhelming challenge for marketers. How can brands deploy better experiences that will add context to commerce and shorten the path from inspiration to purchase?
Join Olapic and Bronto for a live webinar, "How email and UGC play in Contextual Commerce & the Customer Journey", as we share solutions to help marketers succeed in this new ecosystem.
IN THIS WEBINAR YOU'LL LEARN:
• How to leverage user-generated content in email
• How to engage with prospects pre, during and post purchase
• How to personalise communications to encourage cart conversion and upsell.
Marketing Strategist – APAC Professional Services, Oracle + Bronto
A digital marketer with 20 years’ experience in travel, tech, motoring, gaming, energy and retail. Steven has been lucky to work with great brands and created a few along the way. Some of the highlights; developing online games that people actually played, trying to keep digital assets running during massive spikes for a $120 million Oz Lotto jackpot, creating various award winning advertising campaigns and making the energy industry an engaging social conversion ... which is hard. Steven works for Oracle + Bronto in the APAC region by helping brands with marketing strategies, leveraging best practice from Bronto’s leading global brands. He lives in the inner-west of Sydney, Australia with his family of four teenage kids, two independent cats and a challenged dog.
Director, APAC, Olapic
Marius is responsible for driving commercial growth and defining exceptional visual marketing strategies with brands across the region. Prior to Olapic, Marius was responsible for growing the pan-European & Asian business of adtech leader in the music space, F# and was responsible for the commercial launch and investment in several startups around the world on behalf of Ecosystem Ventures. With his background in startups and innovation, Marius is a trusted partner in identifying real opportunities for brands to successfully respond to the latest consumer trends by leveraging the latest tools & technologies.