As digital transformation takes over the world, retailers everywhere need to change to survive, developing new capabilities that can drive competitiveness and growth. But what does this really involve and how do you succeed? Intelligent Retail is a unified channel that mixes real world experience with dynamic data to allow retailers and brands to connect with the needs of the customer—and it will ultimately drive sales.
In this four-part webinar series, Microsoft Australia Retail Industry Executive Marcy Larsen and industry guests will discuss the opportunities for the retail industry to grow, adapt and evolve to address the changing needs of customers and capture new business potential ahead of competition. They will also unpack the key technologies enabling Intelligent Retail that should be on your radar in 2018 and beyond.
Webinar #1 – Thursday 19 April, 11am–11.45am
Intelligent Retail – Highlights from NRF & Key trends for 2018
In January 2018 Microsoft Australia, with strategic partners Adobe and Intel curated and led their 4th annual retail study tour to New York and Seattle. In this webinar, Marcy Larsen, Microsoft Australia Retail Industry Executive & Paul Greenberg, founder of NORA will discuss the key trends and insights from that week defining a new game of retail in a post Amazon Era.
Webinar #2 – Tuesday 1 May, 11am–11.45am
Data & Intelligence at the heart of an Intelligent Strategy
Today’s innovations in technology are opening new doors for retailers. The ability to infuse data and intelligence in all areas of a business has the potential to completely reinvent retail. Join our Retail Industry experts Marcy Larsen and Noah Herschman as they discuss how Retail businesses in Australia can take advantage of Data & AI to stay competitive with a comprehensive Intelligent Retail strategy. Learn from the success stories of Retailers around the world and here at home in Australia around user cases such as Inventory and Price Optimisation, Intelligent Customer Experience and Store Placement Analysis.
Webinar #3 – Thursday 17 May, 11am–11.45am
Empower your front line workers to ultimately drive customer experience
Retailers understand that the real opportunity comes back to the focus on customer experience. To ensure that customers receive the best service, employees need to be equipped with instant, anytime-anywhere access to information, to tools that can boost their efficiency and productivity, and the ability to leverage technology to enhance the customer experience.
Webinar #4 – Thursday 31 May, 11am–11.45am
Engage your Customers with Business Applications for Retail
In the modern retail environment, consumers are well-informed and expect intuitive, engaging, and informative experiences when they shop. A key objective for Retailers is to deliver frictionless engagement across physical and digital channels, allowing customers to purchase when, how, and where they want on any device. Learn how Dynamics 365 for Retail solution helps foster customer loyalty by delivering a unified channel strategy in brick and data retail.
Marcella Larsen leads Retail Industry focus to inspire digital transformation in consumer facing industries for Australia. Marcella is responsible for managing platform agnostic cloud and cross channel focused growth strategies in the industries of Retail, Travel, Hospitality and Consumer Goods. She oversees retail, travel, transport and consumer goods industry solutions, go to market strategies, partnerships, marketing, solution development, thought leadership and customer relations to ensure the full extent of Microsoft’s industry visions and value propositions are realised locally. Marcella brings almost 22 years of deep customer, vertical technology, sales and marketing experience to this role.