Gartner's Insights: The 4 Factors Driving Digital Asset Management in Retail
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Gartner's Insights: The 4 Factors Driving Digital Asset Management in Retail

When: Thursday 22 March
Where: Cumulus Up
Level 1
45 Flinders Lane
Contact: Brittany Frankland

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The global tech research and advisory firm, Gartner, claimed in 2016 that Digital Asset Management (DAM) is seeing a renaissance. For retailers, especially those operating at scale, this is fast becoming an essential tool that frees up resources, fosters collaboration, and keeps their brand message consistent. Global brands like Adidas, IKEA, Lego and  Phillips are already using DAM to manage vast catalogues of digital content across global channels with great success.

NORA, in partnership with Aprimo, is pleased to be hosting a breakfast where we’ll discuss in depth Gartner’s Insights: The 4 Factors Driving Digital Asset Management in Retail. You’ll find out how this little-known but important tool can give your business competitive advantage in this challenging industry of ours.

All our guests will also receive the new Aprimo and Which 50 Australian retail paper, Managing Digital Assets in an Increasingly Distributed World.



Steve leads the entire cross functional team for Aprimo across APAC. He’s a pragmatic, passionate, and energetic leader with over 20 years’ experience in leading successful teams in top global technology vendors. With global experience from roles in London, New York, Riyadh to Melbourne, Steve is always driven to deliver key business value and results through effective direct and alliance partnering. He is very excited about the road to digital and transforming businesses for tomorrow.



Paul is the founder of the NORA Network, a peak retail body established around four years ago. Prior to that he was the co-founder of DealsDirect, a pioneer online retailer in Australia. Paul has had an  entrepreneurial/retail related career spanning nearly four decades. He is a registered psychologist with a keen interest in organisational psychology. Outside of his NORA role, Paul holds a portfolio of advisory and investment roles, including in dynamic retail tech businesses like Afterpay.