The New Normal: Best practices for developing Winning Pricing and Promotional Strategies
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The New Normal: Best practices for developing Winning Pricing and Promotional Strategies

22/05/2018
When: Tuesday 22 May
12pm–2pm
Where: 12 Micron
Tower 1, Level 2
100 Barangaroo Ave
Barangaroo NSW
Contact: Brittany Frankland
0452421526


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PLEASE NOTE THIS EVENT IS BY INVITATION ONLY

 

Making strategic decisions by looking at historical or internal data alone in today’s world is like driving down the highway looking in the rear-view mirror. Technology and AI have changed the rules for commerce and managing strategies like pricing and promotion by using spreadsheets is like taking a knife to a gun fight.

Join NORA and Invigor for lunch as we discuss ‘The New Normal’ for staying competitive and developing forward-looking pricing and promotional strategies using today’s technology and AI.

We will cover case studies from Amazon Australia and large Australian retailers and global brands across different sectors from Consumer Electronics, Liquor, Fashion, Hardware, Health & Beauty, Babies and others.

 

SPEAKERS

 

 

CLAIRE MULA
CHIEF OPERATING OFFICER, INVIGOR GROUP

 

Claire has over 21 years of Commercial, Product and General Management experience in consumer marketing, digital transformation and data strategy. Claire is co-founder and Executive Director of Invigor Asia Pte Limited (previously Sprooki) and COO of Invigor Group Pte., a company that provides data intelligence solutions related to engagement loyalty and pricing for major retailers, brands and shopping malls. Prior to co-founding Sprooki, Claire held a number of management roles within blue-chip companies and dynamic start-ups including ASTRO (Malaysia), Fairfax Digital Media, and Procter & Gamble (Europe).

 

 

 

PAUL GREENBERG
FOUNDER, NORA NETWORK

 

Paul is the founder of the NORA Network, a peak retail body established around four years ago. Prior to that he was the co-founder of DealsDirect, a pioneer online retailer in Australia. Paul has had an entrepreneurial/retail related career spanning nearly four decades. He is a registered psychologist with a keen interest in organizational psychology. Outside of his NORA role, Paul holds a portfolio of advisory and investment roles, including in dynamic retail tech businesses like Afterpay

 

 


 

ABOUT INVIGOR GROUP

Invigor Group is a leading data analytics, insights and loyalty company whose mission is to provide a world-class platform to the retail sector, giving them access to the latest marketing technologies so they can effectively engage with their customers while increasing loyalty.

The Invigor difference is a focus on business outcomes. They take a strategic view to deliver their clients profitable growth. Their interconnected data sets allow better understanding of markets, competitors and consumers through affordable cloud-based solutions.