As eCommerce in Australia surges past $20 billion annually, brands are rapidly realising the need to take visual storytelling to the next level, especially as images, videos, and other digital assets become essential to consumer engagement.
However, there are many issues preventing brands from creating that ideal consumer experience. In this webinar, Blake Hutchison, Chief Revenue Officer of Luxury Escapes, and Sanjay Sarathy, Vice President of Marketing of Cloudinary, will discuss some of the key operational considerations for eCommerce brands, including:
- Ensuring mobile responsiveness
- Creating SEO-optimised media assets
- How to differentiate between image and video delivery across different channels
In addition, Blake will highlight the relevance of media management to Luxury Escape's own business and key lessons all eCommerce companies can take from their experience.
VP OF MARKETING, CLOUDINARY
Sanjay is a twenty-year veteran of the software industry with deep experience in SaaS, eCommerce, Big Data, and middleware.
CHIEF REVENUE OFFICER, LUXURY ESCAPES
Recently named “Australia’s Fastest Growing Company”, Luxury Escapes negotiates directly with vendors to offer luxury travel at accessible prices to its 2 million+ members. In his role as Chief Revenue Officer, Blake combines his expertise in growth, startups, travel and tech to lead all sales & marketing, international markets, partnerships and operational efficiency.