WEDNESDAY 14 NOVEMBER, 11AM–11.45AM
In this webinar, we’ll look at how fashion e-tailer Showpo has leveraged social media to grow their customer database, reach their target market and converted this into dollars through a seamless digital strategy.
We will also share crucial insights on how to acquire and convert customers, whilst personalising and automating messages across channels using your customer data.
Join Jane Lu, CEO of Showpo and Kristyn Wallace, Client Success Manager at Emarsys, to learn how you can empower your marketing team to focus on content, creative, and strategy while your tech stack does the rest.
- Integrating social media and other channels
- Acquiring and converting customers through social media
- Personalising your approach to customers throughout the lifecycle.
CLIENT SUCCESS MANAGER, EMARSYS
Kristyn is a Client Success Manager at Emarsys. With over 10 years of experience in Marketing Strategy and Account Management, Kristyn has supported many retailers in achieving their goals by identifying their needs and creating bespoke solutions for them. She has worked across ecommerce, email, data, paid and organic search and mobile, and has worked with Showpo’s marketing team for the past year in refining their digital marketing strategy using the Emarsys platform.
From corporate suits to playsuits, Jane Lu is the CEO of Showpo and has transitioned from a business analyst at accounting firms KPMG and EY to a fashion savvy entrepreneur, social media expert and the owner of the Showpo empire. She recognised a gap in the market for fun, affordable fashion. Using social media, quickly grew the brand and 8 years later, has no chance of slowing down. Showpo currently has over 90 happy team members, an impressive 3.5M+ social following and sells to over 80 countries. Despite being completely bootstrapped, the business turns over $50M in revenue. Showpo's future growth will be driven by product diversification, international growth and improved user experience and personalisation for its customers.
FOUNDER, NORA NETWORK
Paul is an entrepreneur, cheerleader of New Retail, and a top 50 online retail expert with over 35 years’ experience in retail, technology and entrepreneurship. As the founder and Executive Director of NORA, Paul is passionate about uplifting the spirits of retailers nationwide and looks to provide a more holistic and optimistic approach to retail in Australia. Paul’s career has focused on entrepreneurship and start-ups, mainly in retail and technology, as well as directorships in commercial enterprises and charities, and investment in start-ups.