WEDNESDAY 5 DECEMBER, 11AM–11.45AM
What attribution makes sense in the new experience commerce environment? Commerce websites are not solely measured by transactions, so how do we measure success? How to decide on the goals of your firm? Success is a multi-faceted beast so simple attribution models are always a compromise, but does that matter?
Marketing attribution is important in any business model with tight margins. If you'd like to get a clear understanding of what works, what doesn’t and why this is so critical to your success, listen in as John Menagh of Sitecore talks to Jay Sanderson, Digital Experience Manager at Southern Phones about his strategy and implementation, and how his team built metrics in line with the company's goals.
COMMERCE SOLUTION SPECIALIST, GREATER ASIA
As Commerce Solution Specialist GA at Sitecore, John brings subject matter expertise into the discussion of Commerce across all digital and physical touch points: using content and context to drive increased revenue, repeat purchasing and improve customer lifetime value via personalised experiences, on- and off-line, the new commerce paradigm. Prior to Sitecore, John spent a dozen years in software, from SaaS Martech to ERP to Commerce platforms. This –
combined with a 10 year run on ‘shop floor’ retailing – ignited his passion for commerce. Originally a medical scientist, John is now a data nerd by choice and after all, data is the key to all things personalisation!
DIGITAL EXPERIENCE MANAGER,
SOUTHERN PHONE COMPANY
Jay is an e-commerce and digital marketing specialist with over 15 years experience in the web development and digital marketing space across a wide range of industries. He is a Google certified professional in both adWords and Analytics and possesses strong technical and analytic skill sets with the ability to develop automated digital marketing funnels that integrate across multiple eCommerce and marketing platforms.
FOUNDER, NORA NETWORK
Paul is an entrepreneur, cheerleader of New Retail, and a top 50 online retail expert with over 35 years’ experience in retail, technology and entrepreneurship. As the founder and Executive Director of NORA, Paul is passionate about uplifting the spirits of retailers nationwide and looks to provide a more holistic and optimistic approach to retail in Australia. Paul’s career has focused on entrepreneurship and start-ups, mainly in retail and technology, as well as directorships in commercial enterprises and charities, and investment in start-ups.