WEDNESDAY 3 APRIL
11AM – 11.45AM
Users come to websites with thousands of different questions. 50-70% of all Search Engine traffic consists of‘long tail’ searches– 3 or more word combinations with high purchase intent.The relevant content to answer the users’ questions is often siloed and users have to click through different website sections to find what they're looking for.
Longtail UX has invented a completely new way of managing SEO & SEM, solving three major problems in the search channel: How to guarantee perfect landing page relevance for every keyword, how to measure the ROI for SEO and how to automate the campaign creating for longtail search.
Join our webinar for these key learnings:
- The “Longtail of search” is how the majority of customers search for your products
- How to manage SEO like SEM
- How to measure ROI for SEO at keyword level
- Increase ROAS with inventory-driven SEM Ad automation
You'll hear from:
CEO & Co-founder, Longtail UX
Ex-Google Lead Product Specialist EMEA; former GM at Columbus Search/ Dentsu Aegis ANZ and Head of Product at Nuroa.com (acquired by Mitula Group).
CEO & Founder, Spacer.com
Co-founder of the Sharing Hub; former Co-founder and Managing Director of DealsDirect; Non-executive Director at Car Next Door and Fit My Car.
Founder, NORA Network
Paul is an entrepreneur, cheerleader of New Retail, and a top 50 online retail expert with over 35 years’ experience in retail, technology and entrepreneurship. As the founder and Executive Director of NORA, Paul is passionate about uplifting the spirits of retailers nationwide and looks to provide a more holistic and optimistic approach to retail in Australia. Paul’s career has focused on entrepreneurship and start-ups, mainly in retail and technology, as well as directorships in commercial enterprises and charities, and investment in start-ups.