FRIDAY 21 JUNE
8 Innovative Ways to Drive Growth With Web Push Notifications Like Cue, Chemist Warehouse, Singapore Airlines, IKEA, Estee Lauder and Samsung.
Have you been curious as to how the world’s top brands have been so successful at in reaching, converting and retaining their audiences? Or wondered how you can breathe new life into your digital outreach programs in just two weeks?
NORA board member and General Manager for Customer Solutions at Supercheap Auto, Angus McDonald will be joined by Cue’s dynamic and outspoken CIO, Shane Lenton, the Co-Founder and VP for Growth at global eCommerce platform, Insider, Serhat Soyuerel and Insider’s A/NZ Country Manager, Greg Veitch, to answer these questions and more as they explore web push notifications.
This engaging webinar discussion will explore research into the dwindling impact of email campaigns and the phenomenal success that web push users from across the world have experienced.
The conversation will highlight the power of web push as a new channel to reach customers while uncovering why click-through rates are 15-20% higher than email and how web push notifications can reduce cart abandonment by up to 30 per cent.
As Big Red Group’s CIO, Brett Raven said recently “if you are not using web push notifications in 2019, you’re behind the ball”.
This is your opportunity to learn the essentials of web push notifications, including:
How web push notifications can be used to convert visitors to sticky customers
How dynamic content automatically adjust in real-time based on real-time customer intelligence for personalised precision
A broad range of use cases from around the world of how marketers are remodelling their customer strategies
How can you boost conversions and drive immediate action by sending highly dynamic and timely messages to your visitors, even when they are offline
Exploring established and emerging marketing applications that web push integrates with for best results
Shane is a technology and retail leader, with over 20 years of experience across a variety of industries, including retail, finance, media and government.
Currently the CIO at Cue Clothing, which includes brands Cue, Veronika Maine and Dion Lee, Shane’s responsibilities include overseeing all aspects of IT and digital, both strategic and operational.
Skilled at challenging the status quo to transform business, Shane helps retailers understand changing consumer behaviours and how to take advantage of new technologies to grow revenue and deliver better outcomes for customers.
Prior to his role at the Cue Clothing, Shane’s held various technology positions at organisations such as Tricom Equities, AMP Capital Investors, St George Bank, Commonwealth Bank, British Sky Broadcasting Group (BSkyB) and JCDecaux.
- #4 Internet Retailing 2019 Top 50 People in E-Commerce.
- #3 on RagTrader’s The Power 30 2018: most powerful people in the fashion industry.
- #6 on RagTrader's 20 top tech influencers in Australian fashion 2019
- #12 on CIO magazine’s CIO50: New Zealand's most innovative CIO’s 2019
- #25 on CIO magazine’s CIO50: Australia’s most innovative CIO’s 2018
Since founding Insider in 2011 with his fellow London School of Economics graduate, Hande Cilingir, Serhat Soyuerel has lead Insider’s growth and expansion into new markets. Under his guise, Insider has grown to over 350 staff in 21 regions and now helps over 400 of the world’s leading brands evolve their eCommerce and growth programs.
Following his studies at London School of Economics and the New York Institute of Technology, Serhat gained investment banking experience in Moscow, before co-founded, scaling and exiting a successful educational startup.
Serhat spends most of his time travelling the world to assist Insider’s global offices. When he has downtime, Serhat enjoys playing football and educating budding entrepreneurs on the lessons he has learnt scaling two successful startups.
Greg Veitch is the Country Manager for Australia and New Zealand at Insider - the world's first Growth Marketing Platform (GMP). Through his career, Greg has led operations, digital, marketing and sales teams within Australia, Singapore, USA and the UK.
Following State and National Sales roles within Sensis, Haymarket Publishing and the Nine Network, Greg became a pioneer in the Australian digital marketing ecosystem. After launching a programmatic agency and becoming Commercial Director of the parent agency, Greg founded his own Digital Consultancy which was subsequently acquired after 3 years of rapid growth.
When not leading Insider’s A/NZ operations, Greg spends time with his wife and two lovely children in the Northern New South Wales town of Ballina.
With 20 years experience across retail operations, merchandise and eCommerce, Angus is General Manager - Customer Solutions at Supercheap Auto, part of the ASX listed Super Retail Group. Angus has led the development and growth of eCommerce at Supercheap Auto, helping the business to be recognised on a number of occasions as Australia’s best multi-channel retailer at the ORIA’s and NRA awards. In 2018, Angus was named as one of Internet Retailing’s top 50 people in eCommerce, and also became a member of the NORA Advisory Board.
Unable to make the live Webinar Session? Make sure you register anyway to have the webinar sent straight to your inbox for you to watch at a suitable time.