Does your business have a disconnect in its online vs offline retailing strategies? Does the sheer thought of using your bricks & mortar stores for online sales fulfilment give your retail operations manager nightmares? If you want to compete effectively with the likes of Amazon, its time to understand the difference between multichannel & omnichannel retailing.
What you will learn:
- The difference between multi-channel & omni-channel retailing
- Why stores will matter when it comes to Amazon’s entry
- The benefits of using bricks & mortar stores as distributed warehouses
- How to embrace the challenges associated with using stores for fulfilment
- A guide to successful change management for retail operations.
Rob is a Co-Founder of fast-growing shipping platform Shippit.com and leads the business' strategy and marketing efforts. He brings a common-sense approach to Australian retailing with a passion for customer-driven innovation and simplification. Having spent almost a decade working for the world's leading FMCG businesses (Procter & Gamble, Unilever) across Asia, Rob has vast experience in converting customer insight and analytics into growth driving strategies for retailers such as Woolworths, Coles, Tesco and Priceline and numerous global brands. Rob's frustration as an online shopper drove him to co-found Shippit with close friend William On to enhance the 'anticipation' phase in delivery for all recipients on the platform. Now enhancing delivery for such retailers as Harvey Norman, The Academy Brand and Urban Coutoure, more Australian shoppers are set to benefit from the platform.
Andrew is a General Manager of PETstock Pty Ltd, one of Australia’s leading Pet Specialty Retailers. As Head of Multichannel he is responsible for the financial performance and daily store integration with the e-Commerce business across Australia and New Zealand. Prior to working in the Retail sector, he managed several leading roles as part of Cap Gemini’s Finance Transformation team in the UK and Ernst & Young’s Supply Chain Management team in Australia. He has worked in various industries including Manufacturing, Banking and Finance, Aerospace, Mining and Retail, ensuring the successful delivery of projects for several blue-chip companies.
Nathalie is an eCommerce Specialist, who is passionate about helping businesses to optimise their online shopping platforms through web development and marketing, as well as operations and logistics optimisation. Nathalie has gained great experience in her field since joining hardtofind.com.au in 2012. She is now working with multiple retailers by developing tailored strategies and implementing the most cost-effective and efficient processes. She believes focusing on customer experience is crucial, however the challenge lies in finding solutions that allow for growth and optimise staff experience through efficient and rewarding processes at the same time. Over the past year, Nathalie has implemented multiple processes for MyHouse Australia to improve customer experience as well as order fulfilment processes and set the foundations for an omni-channel solution through the implementation of Shippit in 13 retail stores.