The Future of eCommerce is Omnichannel
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The Future of eCommerce is Omnichannel

When: 20 June, 2017
11.30am – 12.30pm
Where: Webinar
Contact: Teresa Lock

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From searching and browsing to buying, many consumers are using multiple devices in the purchase journey. Retailers that can deliver a seamless and personalised experience across devices will stand out from the crowd.
Traditional analytics tools look at activities on a single device, providing only a partial and distorted view of what is actually a multi-device journey. Only advanced cross-device measurement can accurately follow the buyer across devices and capture their true behaviour.

Retailers using conventional device-focused analytics do so at their peril, undervaluing consumer engagement and missing the opportunity to optimise ad spend. Now that cross-device transactions account for over 40% of online purchases, shifting to user-centric analytics has become a critical strategy.

What you'll learn on this webinar:

  • How to get ahead in this rapidly changing and competitive reality.
  • Where your bottlenecks lie and how to optimise your customer’s experience.
  • Strategies to increase the likelihood of conversion on every visit on any device.



Adam Stead is the Manager for the Australian and New Zealand MMS sales team at Criteo. Adam has been working in the advertising industry for 13 years with the last 8 years being focused entirely on digital marketing. Adam has worked across Print, Adwords, SEO, Mobile Application/Website Development, Affiliate Marketing, Lead Generation and now retargeting. Outside of work Adam is a family man, regularly plays football and is a keen snowboarder.




As the founder and Executive Director of NORA, Paul is widely regarded as an industry expert known for his clarity of thought making him a much sought after speaker at industry events. He is passionate about uplifting the spirits of retailers nationwide and looks to provide a more holistic and optimistic approach to retail in Australia. Paul has had a successful and diverse career with a key focus on entrepreneurship and start-ups, mainly in retail and technology. His career includes directorships in commercial enterprises and charities, and investment in start-ups.