From Bricks and Mortar to Bricks and Clicks
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From Bricks and Mortar to Bricks and Clicks

When: Tuesday 25 July, 2017
Where: Webinar
Contact: Teresa Lock

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Transitioning from physical to digital is a top priority for businesses wanting to futureproof themselves in our disrupted economy. Retailers and Suppliers must step up to the challenge of directly competing with Amazon and Alibaba. However, the costs associated with transitioning businesses are enormous. The sheer amount of resources required to upgrade systems, centralized product data, streamline operations and restructure business models can be overwhelming to already overworked time-poor teams. So, how do you get it done and survive to tell the story?

  • How to create an even playing field to compete against menacing online retailers – taking your digital channel to new heights
  • Structuring your transition – insights from an organisation that’s evening the playing field and disrupting the most traditional of industries
  • Implications and ramifications of transitioning your business – strengthening and maintaining your business’ core competitive advantages


Charles Nicolson is the CEO and Founder of Vesta Central. Charles’ career has revolved around product development for FMCG industries right from concept sketch to manufacture.  Knowing the intricacies and importance of product information inspired the original idea for Vesta Central. Charles believes the key to successful product management is ensuring accurate and up to date data is always accessible to key stakeholders and end consumers throughout the supply chain.

Aimee Innes is the Head of Marketing for the national buying group, Hardware & Building Traders. Aimee has shaped her career around business transformation, focusing on delivering value for money improvements. She has a passion for helping independent retailers navigate the minefield of marketing their store and striking a balance of new and old methods.


Joseph Alonso is the Head of Growth and employee #3 of Vesta Central. Joseph has been helping businesses grow since a very early age, from expanding his family business legacy through corporate stints at 150 Fortune companies to enabling businesses to futureproof themselves by adopting Vesta. Joseph develops and implements strategies based on first principle methods and systems thinking frameworks in order to facilitate Vesta’s growth horizons and therefore achieve its vision.



As the founder and Executive Director of NORA, Paul is widely regarded as an industry expert known for his clarity of thought making him a much sought after speaker at industry events. He is passionate about uplifting the spirits of retailers nationwide and looks to provide a more holistic and optimistic approach to retail in Australia. His career includes directorships in commercial enterprises and charities, and investment in start-ups.


P: 1300 752 946