Differentiation through customer experience. That’s the number one way retailers who answered eConsultancy’s Digital Trends survey plan to compete this year. Many think mobile and virtual and augmented reality (VR and AR) devices are the tools to help get the job done. And yet, only 13 percent of retailers would describe their brand as digitally led.
In this interactive webinar, NORA's Paul Greenberg will talk to Scott Rigby, Adobe's Head of Digital Transformation, Asia Pacific, who will share key insights from the eConsultancy 2017 Digital Trends in Retail report. This report is based on a global survey of more than 500 marketing, digital and eCommerce retail professionals.
JOIN US ON THIS WEBINAR AND LEARN:
- How retailers around the world rate their digital experience abilities
- Where they'll prioritise digital investments over the next five years
- Why retailers believe VR and AR are the most exciting engagement strategies
ADOBE HEAD OF DIGITAL TRANSFORMATION FOR ASIA PACIFIC
Scott has 17 years of digital experience and has consulted with Australian and Asia Pacific C-Suite executives on more than 200 engagements in the area of digital transformation, strategy, marketing, business measurement, data driven maturity and operational readiness.
FOUNDER & EXECUTIVE DIRECTOR, NORA
Paul is passionate about uplifting the spirits of retailers nationwide and looks to provide a more holistic and optimistic approach to retail in Australia. Paul has had a successful and diverse career with a key focus on entrepreneurship and start-ups, mainly in retail and technology.