Modern retailers face many challenges, from managing daily operations at their stores to transforming business for future growth. How do retailers get ahead with tools that combine the best of digital and in-store to deliver personal, seamless, and differentiated customer experiences by empowering people and capturing insights to drive growth?
Join Microsoft, Adobe and NORA on Tuesday 5th September, as we discuss Personalisation – how to better engage with your customer through data-fuelled personalised experiences.
Hosted by Microsoft’s Retail Industry Executive, Marcella Larsen with guest speakers:
- Andrew Smith, Director of Customer Experience Strategy and Design, Telstra
- Scott Rigby, Head of Digital Transformation for Asia Pacific, Adobe
- Paul Greenberg, founder and Executive Director, NORA
- Fiona Sims, Online Store Manager, Microsoft
OPENING AND WELCOME ADDRESS BY RICHARD UMBERS, CEO AND MD OF MYER
Join us as we discuss why it takes more than a predictive product engine to truly offer a personalised experience and keep your customers coming back.
RETAIL INDUSTRY MARKET DEVELOPMENT EXECUTIVE, MICROSOFT
Marcy is responsible for leading platform agnostic cloud and mobile Focused Growth Strategies in the industries of Retail, Travel, Hospitality and Consumer Goods. She oversees retail industry strategies, marketing, solution development, partner development, thought leadership and customer relations, ensuring the full extent of Microsoft’s industry visions and value propositions are realised locally. Marcy brings almost 22 years of deep customer, vertical technology, sales and marketing experience to this role.
DIRECTOR OF CUSTOMER EXPERIENCE, STRATEGY & DESIGN, TELSTRA
Andrew’s role is to implement Service Design thinking into Telstra’s culture, as well as design a customer experience strategy that delivers beautiful, simple and joyful customer experiences across all segments and channels. Andrew’s mantra is to enjoy agility and new thinking, and not tradition. He holds Bachelor degrees in Technology and Business Management from Swinburne University of Technology.
ADOBE HEAD OF DIGITAL TRANSFORMATION FOR ASIA PACIFIC
Scott has 17 years of digital experience and has consulted with Australian and Asia Pacific C-Suite executives on more than 200 engagements in the area of digital transformation, strategy, marketing, business measurement, data driven maturity and operational readiness.
MICROSOFT DIGITAL STORE MANAGER, AUSTRALIA & NEW ZEALAND
Fiona has 16 years experience in marketing, communications and business management and is passionate about creating the best online customer experiences for her customers.
Founder & Executive Director, NORA
Paul Greenberg, founder and Executive Director of NORA, is passionate about uplifting the spirits of retailers nationwide and looks to provide a more holistic and optimistic approach to retail in Australia. Paul has had a successful and diverse career with a key focus on entrepreneurship and start-ups, mainly in retail and technology.