NORA Buzz July 2017
Hi there,


The NORA team has just come away from two days at the Online Retailer Expo & Conference and our heads are buzzing with all the excitement and information we've absorbed. It was also a great opportunity to catch up with many of our partners, members and friends and we are so proud to see how well many of you are doing, particularly in such a challenging climate.

A hearty congratulations to the winners of the StarTrack ORIAS 2017. You've worked hard and your success is very well deserved. We can't wait to see what you'll do next!


I'll be saying a temporary farewell as I go on maternity leave, but I feel confident leaving you in very capable hands with Paul Greenberg steering the ship and the rest of the fantastic NORA team working to support our tireless, dynamic industry.


'Till next time...



Corinne Franks

General Manager, NORA

The NORA team is growing!

We're thrilled to welcome two new members to the NORA team:





Bianca has come on board as NORA’s Head of Operations and Marketing. She is responsible for growing the NORA retail community, expand the network of retailers and strategic vendor relationships, as well as overall marketing management. Bianca is a very passionate and results-focused B2B marketing professional with over 10 years of experience in the IT industry across the APAC region. She was previously Senior Marketing Manager for NetSuite (Oracle) and has a strong background in lead generation, marketing strategy & management, as well as channel partner marketing and sponsorship management.





Gie has joined our team to support our partnership engagements, working closely with our partnerships manager Sarah Burke. Gie has a strong background in sales administration having spent two years with Mitsubishi Motors in Manila.

Upcoming NORA Events



NORA | Adobe Focus Group Breakfast / 9 August, Melbourne & 10 August, Sydney

NORA and Adobe are hosting an intimate focus group breakfast. Paul Greenberg will talk to Murray Howe, Head of Industry Strategy for Adobe Asia Pacific about how Customer Experience (CX) is the differentiator for retail brands and how the mobile experience in particular will increasingly define your brand and help with the convergence of online and offline shopping. For retail management only. Find out more.


NORA | Vesta Leader Lunch / 10 August, Sydney

NORA and Vesta are pleased to be hosting an exclusive lunch where Paul Greenberg and Charles Nicolson, Founder and CEO of Vesta Central will discuss how to transition your business from physical to digital and futureproof yourself in our disrupted economy.For retail management only.Find out more.



NORA | Salesforce Leader Dinner / 15 August, Melbourne

NORA and Salesforce are pleased to host an executive dinner on Tuesday 15 August, with Shelley Bransten, SVP of Retail Industry Practice at Salesforce and Paul Greenberg, as they share their knowledge on how global and regional retailers are dealing with the Amazon threat.For retail management only. Find out more.




How retailers are going to compete this year/ 23 August, Webinar

In this interactive webinar, NORA's Paul Greenberg will talk to Murray Howe, Adobe's Head of Industry Strategy, Asia Pacific, about how retailers around the world rate their digital experience abilities, where they'll prioritise digital investments over the next five years, and why retailers believe VR and AR are the most exciting engagement strategies. Find out more.

Upcoming Partner Events

Shoptalk Brisbane / 30 August, Spring Hill

#Shoptalk is an industry organised meetup group for eCommerce professionals coming together to share insights, tips and a drink. Find out more.


Retail Global / 12-14 September, Las Vegas

The annual Retail Global Conference and Exhibition is on again in Las Vegas this September! Join us along with 750+ attendees, 100 expert speakers, and over 50 exhibitors for what will be an aspirational and success-driven experience your business and customers will thank you for. Find out more.


National Retail Awards Gala / 27 September, Sydney

The National Retail Association's National Retail Awards acknowledge and reward individuals and businesses in the retail sector that are thought-leaders in their field, whilst promoting the diverse opportunities in an ever-evolving industry. Find out more.


Retail Fulfilment Summit / 26-28 February, Melbourne

The 2018 Retail Fulfilment Summit brings together Retail Leaders from globally-renowned brands and the most innovative start-ups and disrupters from national and international markets. The Summit is unrivalled in providing insights to continue shaping the future of retail, deliver powerful networking connections and facilitate business opportunities for thousands of executives. Find out more.

Spotlight on NORA Member Jo Harris from Hunting for George

Jo Harris is one half of the dynamic sister duo behind homewares retailer Hunting for George. Jo and her sister, Lucy Glade-Wright started Hunting for George from a desire to create an online space that offered more than the norm. They kicked things off in 2010 in Jo's spare room with only a handful of products. Today it's quite a different story and the pair has come a long way.We caught up with Jo to find out more...



Why you should be sending more emails

NORA's founder Paul Greenberg recently caught up with the founder and president of dotmailer, Tink Taylor for a video chat. Watch this entertaining discussion on why in this world of packed inboxes you should still be sending emails.


NORA in the Media

Can't Find a Job in Retail? Think Again / Power Retail

How Shoes of Prey delivers made-to-order shoes in two weeks / Internet Retailing

The Omnichannel Shopper is the New Normal

Traditional retailers are increasingly looking to roll out digital transformation strategies to play catch-up with their newer, more nimble, online counterparts. Online retailers, on the other hand, are digital to the core. But while they may have the infrastructure, skills and experience in place, many are coming to the realisation that they need a physical presence as well. The reason for both of these trends is that shopping is no longer a channel choice for shoppers.

Learn more, including how to deliver seamless, multi-dimensional customer experiences, in Telstra’s latest retail research report.


Distilling AI Hype from Tangible AI – 700 Marketers Give Their Opinion

Is there still a gap between the ability of AI marketing solutions to execute real-time B2C marketing campaigns, and the readiness of marketers and business leaders to adopt them? This commissioned study, conducted by Forrester Consulting on behalf of Emarsys, explores AI marketing readiness in retail and e-commerce.

Download the report here.

NORA Out and About

Latest News from our Valued Members

Adore Beauty
Adore Beauty launches STEM scholarship for women. Read here.


Melbourne Online Marketplace Event - Be Everywhere. Read here.

43% of shoppers said they would shop more if free and easy returns were offered. Download the full State of Shipping in Commerce 2017 report. Read here.

Practicology named Jenny Craig’s digital agency. Read here.