NORA Buzz May 2017

Hi there,

Earlier this month, NORA hosted it's inaugural Women in Retail Tech Breakfast, in partnership with Salesforce and Braintree. Over 100 guests enjoyed a fabulous breakfast and spirited conversation on diversity and inclusion. Check out our photo gallery.

I’d like to thank our keynote speaker Christine Corbett of Australia Post, and our panelists Kate Morris of Adore Beauty, Lana Hopkins of Mon Purse, Mark Coulter of Temple and Webster, and Amanda Green of L’Oreal for an illuminating, courageous, and entertaining discussion on the importance of closing the female talent gap at the top levels of our industry.


Over the past few weeks our founder Paul Greenberg has done his share of globe-trotting, first as a guest of Pitney Bowes at their Retail Revolution conference in Orlando, and then as a guest of Salesforce at their XChange conference in Las Vegas. We are so grateful for the partnerships we share with great companies like these (and many others) and although we may not say it often enough, thank you to all of you out there who continue to support us on this journey.

Wishing you all the best and full steam ahead to the end of the financial year.



Corinne Franks

General Manager, NORA

Upcoming NORA Events



Spacetime Marketing: how the smartphone is changing retail marketing forever / Thu 1 June, Webinar

The connected consumer – shopping with smartphone in hand – is fundamentally changing the way retailers interact with their customers.This webinar will explore the potential of the smartphone to change retail marketing, how the proliferation of data capture and analysis tools now make spacetime marketing another viable option for customer engagement, and what retailers can do to deliver time and space-appropriate campaigns to customers. Find out more.




The future's made of Virtual Reality now / Thu 1 June, Sydney

Join Worldpay and NORA for this C-Suite Lunch as we explore the findings from a 2017 ground-breaking global consumer study exploring the perceptions of consumers around the world towards VR and AR in the context of online and in-store shopping experiences and how shoppers will choose to engage with this new technology. By Expression of Interest. Find out more.




The future of eCommerce is Omnichannel / Tue 20 June, Webinar

From searching and browsing to buying, many consumers are using multiple devices in the purchase journey. Retailers using conventional device-focused analytics do so at their peril, undervaluing consumer engagement and missing the opportunity to optimise ad spend. Join this NORA and Criteo webinar and find out how to get ahead in this rapidly changing and competitive reality. Find out more.

Upcoming Partner Events



Retail Global Conference & Expo / 24-26 May, Gold Coast

Australia's leading eCommerce conference is back and in full swing! Find out more.


Shoptalk / Wed 21 June, Sydney

#Shoptalk is an industry organised meetup group for eCommerce professionals coming together to share insights, tips and a drink. Find out more.




Online Fashion Success / Tue 6 June, Sydney

The theme for this year’s Online Fashion Success is Connecting Australian Fashion and Retail Technology through customer needs. Join a cast of amazing entrepreneurs as they share their growth stories and views of the future. Find out more.

Spotlight on NORA Member Anne Hurley from James&Co

Anne Hurley has a highly diverse background ranging from her early beginnings in law to over 20 years’ experience in the telecomms industry. Her eclectic professional background has put her in good stead to run her online business James&Co, a women’s vegan outerwear retailer. Anne is also a leader at the forefront of policy development of Australia’s NBN and a passionate supporter of the broadband future as the key enabler to all that the digital opportunities present. NORA caught up with Anne to find out more….

NORA in the Media

Carl Jackson + Julie Stevanja Join ‘Online Fashion Success’ Lineup / Power Retail

Customer experience and the rise of spacetime marketing

With 30% of Australians admitting to using a smartphone in their most recent store visit, consumers now have the capability to shop anywhere and at any time. They are seeking a seamless physical and digital experience.


To meet the needs of these connected consumers, retailers need to rethink the shopping experience. And brands that can harness the value of data to deliver seamless, multi-dimensional experiences to customers are leading the way in the retail space.


Learn more about the potential of ‘spacetime marketing’ to deliver seamless, multi-dimensional customer experiences and the shift in thinking that’s needed to bring your business into the customer experience era.


And don't forget to register for our upcoming webinar on this topic – 1 June at 11.30am.

Join the empowered marketing revolution!

In order to remain competitive, successful marketers must both employ, and take full advantage of, emerging technology and the increasing wealth of data.


The latest eBook from Emarsys outlines how Omnichannel & AI are at the heart of the new, empowered marker.


Download the eBook here.


NORA Out and About

Latest News from our Valued Members

Digital marketing agency Croud Australia has been appointed by Mon Purse, the luxury custom design handbag and leather goods retailer, to handle its global digital media accounts focusing on Australia, the US and the UK. Read more.


ACI Worldwide
Cross-Border Payment Providers Ranked. Read more.

eStar Online Australia
Selection Perfection - Retailers are struggling to harness the power of new technology. While many have invested in the latest digital platforms, you also need to have a clear view of your eCommerce strategy. Read more.

A happy customer is a returning customer. 68% of customers will not go back to a business once they’ve decided to switch. Sophie Jillings, head of APAC at TruRating gives tips on how to keep your customers loyal. Read more.

7 Ways to Integrate Amazon into your Online Sales Strategy. Read more.


GS1 Australia
Special $100 discount for NORA members to GS1 Supply Chain Week 2017 using promo code: SCW2017nora. Read more.


Five ways to grow your Amazon business with FBA. Read more.

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