News & Press: Power Retail News

Smartphone Usage Continues to Surge

Thursday, 5 April 2018  
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The figures reveal what those in e-commerce already know to be true: smartphone usage is up and its growth is only set to continue. Research by Nielsen shows that while smartphone and tablet devices have both seen growth compared to this time last year, smartphone audiences are higher than all other devices, including desktop.

Aussies (18 years and over) spent 51 hours and 10 minutes accessing online content via their phones in February 2018 compared to desktop at 24 hours and 33 minutes. Read more...