News & Press: Power Retail News

Google is Changing the Way Retailers Advertise in its Search and Display Network

Thursday, 21 June 2018  
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At a keynote discussion, featuring the product lead from Google Shopping, Surojit Chatterjee at SMX Advanced, Google unveiled its plans to make advertising easier for pureplay and multichannel retailers.

Some of the new features that will be accessible to Google’s retail advertisers include competitor price comparisons, YouTube location extensions, and changes to how retailers can run local inventory and catalogue ads. Read more...