News & Press: Power Retail News

How Millenials Are Driving Social Media Spending

Thursday, 5 July 2018  
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According to research from UBank, 66 percent of millennials make impulse purchase decisions based on items they see on their social media feeds, while 27 percent are driven to share their purchases to impress their followers.

These figures are in-line with what UBank refers to as the “new economy” emerging within social media, which is reportedly driving spending. In fact, the study found that 47 percent of digital native millennials use social media as a platform for sharing their spending habits. A quarter of millennials have also reported feeling jealous when they see other people’s purchases. Read more...