News & Press: Power Retail News

Starbucks Partners with Alibaba to Shift China’s Coffee Industry into the Digital World

Thursday, 2 August 2018  
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Starbucks Coffee Company and Alibaba Group have announced a strategic partnership designed to upgrade the “Starbucks Experience” in China. This move is the latest in Alibaba’s New Retail strategy, a range of initiatives the multinational conglomerate has been rolling out since 2016.

“Our goal is not to get into the brick-and-mortar retail business,” says Alibaba of the strategy, “but rather to help brick-and-mortar operators upgrade and digitize their operations, including the customer experience, inventory management and retail spaces, enabling them to better serve consumers in the digital era.” Read more...