News & Press: Power Retail News

Online Festival to Drive Sales of Australian Wine in China

Sunday, 9 September 2018  
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Alibaba Group and Wine Australia have announced a strategic partnership designed to up the popularity – and sales – of Australian wine in China. The annual 9.9 Global Wine and Spirits Festival, now in its third year, will launch on Monday 9 September and highlight Australian brands through a Wine Australia flagship store.

The festival will include offline features, such as free tastings in thousands of China’s pubs and bars. Mostly, however, the festival will take place online via the B2C giant Tmall.com, an Alibaba-run platform that sells brand-name products directly to Chinese consumers. Read more...