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H&M Announces Exclusive Online Sustainable Fashion Launch

Monday, 17 September 2018  
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The Swedish fast-fashion retailer is launching a unique new clothing line on its online store from September 27 at hm.com, which will include clothing made from recycled cashmere and velvet items made with recycled polyester.

H&M’s Conscious Exclusive A/W 2018 collection has reportedly been designed to “merge the journey of historical artifacts with a modern design sensibility”. According to Ann-Sofie Johansson, the creative advisor at H&M, the sustainable clothing can be worn for “both special occasions and day-to-day life”. Read more...