News & Press: Power Retail News

US Holiday Shoppers to Spend $124 Billion Online

Thursday, 1 November 2018  
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Adobe has released its predictions for the 2018 holiday season, claiming online sales in the US are set to jump up by 14.8 percent to a total of $124.1 billion. The company has also projected an increase in offline retail spending, estimating a more modest growth of 2.7 percent.

Cyber Monday and Thanksgiving Day sales are expected to be key drivers of this growth, while an extra calendar day between late November and Christmas Day is expected to give retailers a $284 million boost in sales. According to Adobe, there will be more calendar days over this year’s holiday trade period that will set new records, with 36 days predicted to surpass $2 billion in sales, compared to only 22 days in 2017. Read more...