News & Press: Power Retail News

Walmart Launches New ‘Digital Playground’

Tuesday, 20 November 2018  
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Walmart has launched its latest e-commerce shopping feature – an interactive digital playground for kids. According to the cross-channel retailer, Walmart’s Toy Lab will give little shoppers the chance to play with 20 of the company’s top-rated toys, directly from their computer or tablet.

“Like stepping into an interactive unboxing video, The Walmart Toy Lab lets kids take on the role of an official Walmart Toy Tester,” the company said in a post on its blog. “Kids can virtually play with 20 of Walmart’s top holiday toys in a whimsical, colourful space and share their favourites on a digital wish list.” Read more...