News & Press: Power Retail News

The Online Retailers Pledging to Work Together to Reach 1 Million Customers

Tuesday, 4 December 2018  
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The last three months of the retail calendar are filled with a number of pre-Christmas sale events, including Click Frenzy, Black Friday and Cyber Monday. But, as discounting pressure becomes more prevalent among Australian retailers, and SMBs struggle to keep upHunting for George’sMarketing Manager, Jonno Rodd, set out to discover a different way for independent retailers to get the boost in traffic and revenue they need, minus the reduced margins.

“There is always a lot of sale messaging during this time of year and I wanted to change the focus. I wanted to create a campaign that was free to be involved, mutually beneficial and easy to execute,” Rodd says. Read more...