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NORA Network Retail Study Tour NYC 2019

Monday, 21 January 2019   (0 Comments)
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The Phluid Project: The first gender neutral fashion retail store in NY, it’s all about balance

On Wednesday, the Nora team had the privilege to get a VIP tour of the first gender neutral store in New York with no other than Rob Smith. The Phluid Project exists to empower individuals to be themselves, to express themselves openly without judgement or fear.
From the moment you open the doors, their core values of; acceptance, balance, integrity, intention and openness flows around you like a big bear hug. The Phluid Project is a place where you can explore, express and embrace your ever-evolving identity with fabulous clothing, shoes, jewelry, makeup, books, bags, pins and more.

The Phluid experience is shared among original Phluid apparel, other brands and collaborations with individual artists sharing the same core values.

Rob is passionate about providing a “playground” for young designers to show their work. He annually holds a fashion design contest inviting designers to reinterpret gender fluid fashion with their unique vision.

Leave your skepticism and preconceived stigma around fluid sexuality at the door and come to play without judgement or fear.



InStitchu: Made-to-Measure Quality Australian Menswear   

On Wednesday afternoon Nora Network had the pleasure to spend some time in the InStitchu New York showroom. We were warmly welcomed by Noni Balian and were given the same VIP treatment their clients would get whilst lounging in the perfect gentlemen’s lounge complete with a whiskey tray stand.

Founded in 2011 in Australia, InStitchu currently has 10 showrooms over Australia, New Zealand and one in New York. InStitchu is the place to go if you need a suit for the office, boardroom, wedding or even the races. Whilst styles have changed over the years, the art of getting a quality suit fitting hasn’t. Your custom-tailored suit comes complete with a perfect fit guarantee.

So if you’re in Sydney, Melbourne, Canberra, Brisbane, Adelaide, Perth, Auckland or New York, swing by and have a suit or two custom-made by InStitchu.



HoMie: Profits for a Purpose to help create pathways out of homelessness  

During our time in the InStitchu showroom we got to chat to Nick Pearce, founder of Australian street-wear clothing store HoMie. HoMie’s mission is to build confidence and job skills for young people and create unique pathways out of homelessness.

Nick has committed 100% of HoMie’s profits to support young people experiencing homelessness and hardship. As Nick says “No profit, no purpose”, meaning without the profits and donations HoMie has no purpose.

HoMie has it’s very own accredited retail training program called “The Pathway Project”, where young people experiencing homelessness are selected to participate in paid on-the-job work experience. Upon successful completion of the internship, HoMie interns graduate with; Certificate III in Retail, 8 months personal development training and a permanent place in the HoMie Alumni community.

HoMie holds a VIP shopping day every month where a young client experiencing homelessness is invited into HoMie for a nutritious meal, five complimentary items of clothing, hairstyling and beauty services while receiving a dignified shopping experience.

Feel the need to help, visit HoMie’s retail store in Melbourne or online store where donations are always welcome.



NORA Network news by Marina Lock 


P: 1300 752 946