News & Press: NORA Member News

Case Study: Launching Strongbow Blossom Rosé Cider

Tuesday, 5 March 2019  
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The Task:
Understand how to develop and launch a cider to get the attention of wine drinkers

 

What our client said:
“BrandHook’s approach of getting into people’s homes and talking about the concept amongst groups of friends, really got us to closer to the people we were developing this for. This gave us clear direction into aspects of the product such as taste, pack format, brand direction, alcohol % volume & pack design.” Read more...