News & Press: NORA Member News

How to maximize revenue from your Facebook product catalog

Friday, 5 April 2019  
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Marketers spend hours each week on their Facebook campaigns. In order to drive results, they have to carefully tailor messaging to the right audience, determine how much to spend, how to segment, and define hundreds of other little details. Any good performance marketer knows that this is hard, sometimes confusing, work.


 However, the campaign is only half of the story. This is especially true on Facebook and Instagram. In fact, your Facebook product catalogthe data feed that is required to sell anything on Facebookcan help make or break your campaigns. Not to mention, optimizing your feed can be an invigorating and creative process. You’ll need to leverage all your marketing know-how to make it truly great. Read more...