News & Press: NORA Member News

Tips for customer lifecycle management

Monday, 8 April 2019  
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Understanding the customer journey is essential to maximise engagement with your brand.

Every marketer has heard the phrase – ‘content is king’ – it’s a cliché for a reason. For an e-commerce brand, successful personalised marketing is dependent on the regular delivery of relevant and compelling content, regardless of what lifecycle stage the customer is in. By delivering content that the customer wants to read, when and where they want to read it, marketers can keep their brand front of mind. Read more...

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