News & Press: NORA Member News

Super Retail Group and Amblique Launch a Suite of Customer Focused Omni- Retail Capabilities

Monday, 15 April 2019  
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Amblique are excited to announce the launch of a new suite of digital commerce offerings for market-leading retailer Super Retail Group which includes brands BCF, Macpac, Supercheap Auto and Rebel onto Salesforce Commerce Cloud.

As one of Australia’s largest retailers, Super Retail Group has adopted new digital commerce solutions that further enhance the Group’s existing omni-retail offering used by its unique portfolio of iconic Australian brands.

Ensuring the customer experience is at the heart of its omni-retail strategy is a continued focus for Super Retail Group. As Super Retail Group continues to advance its digital infrastructure, Amblique will bring to bear its extensive experience with Salesforce Commerce Cloud and digital commerce to support Super Retail Group’s launch and ongoing support of integrated, intuitive, flexible and scalable websites for each of its core brands.

“We recognise our customers want to shop their way, and that their preferences might change from day-to-day. This digital commerce offering has been designed with our customers in mind and features the things which are important to providing a superior customer experience online. Our investment in building our omni-retail capabilities underpins our Group Strategy and this offering serves to support this,” said Paul Hayes, Chief Information Officer at Super Retail Group.

The new digital commerce offering for Super Retail Group features device agnostic functionality, content rich product pages, click and collect, members only and dynamic pricing, and a geodetic store locator.

“We are delighted to be working with Super Retail Group, one of Australia’s leading retailers, to deliver integrated, best practice focused, flexible and scalable digital commerce solutions for their brands, enabling Super Retail Group to continue to evolve alongside growing customer expectations for a seamless retail experience,” said Stephanie Byrne, CEO at Amblique.

For further information please contact Lisa Powell on (02) 8272 3800

About Super Retail Group

Founded by Reg and Hazel Rowe in 1974 as a fledgling automotive parts mail order business from the living room of their Brisbane home, Super Retail Group Ltd (ASX: SUL) has grown to one of Australasia’s largest retailers. Proudly headquartered in Brisbane, our network extends to over 670 retail stores, seven distribution centers, and over 12,000 team members across Australia, New Zealand and China. We provide solutions and engaging experiences that inspire our customers to live their leisure passions. For more information, visit

About Amblique

Amblique is a digital commerce consultancy providing retail strategy, ecommerce platform implementation and optimisation services. We work with retailers and brand owners to deliver a consistent and engaging brand experience across all channels enabling your customers to shop where they want, when they want. Established in 1999 and part of eCargo (ASX:ECG), Amblique has the benefit of experience. Our team of digital commerce professionals have delivered global solutions for clients including Super Retail Group, SurfStitch, Michael Hill International & The Warehouse Group. Consistently outperforming market growth rates by 3X, Amblique Clients SELL MORE.


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