News & Press: NORA Member News

Customer Experience is about listening

Tuesday, 4 June 2019   (0 Comments)
Posted by: Kamyl Thomas
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In todays’ retail landscape, customer experience is regarded as the key differentiator and driver of organisational growth, competitiveness and revenue for businesses. Where once brands may have fought each other to the bottom of the pricing barrel in a bid to win market share, the tides have shifted and today 72 percent of businesses say that customer experience is their main priority.

While many are keen to talk about the ‘strategic benefits’ of customer experience and debate which companies do it best, it’s not always immediately clear what people are referring to when they talk about ‘customer experience’.  Read more...

A NORA Network member news by Dylan Berrington, Managing Director of ANZ, TruRating

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