News & Press: NORA Member News

How to quadruple conversion rates using video

Tuesday, 11 June 2019  
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The most compelling Call To Action button on the internet is a play button. And the data around video consumption seems to back this statement up, with Cisco now estimating that 80% of the world’s internet traffic is video traffic.

If you’re in eCommerce it means that you’ve got to embrace video to stay relevant with your customers - our experience shows that video consumption in a customer’s shopping journey is instrumental in increasing conversion rates. Read more...

A NORA Network member news by Michael Langdon, Director at Levity