News & Press: NORA Member News

Expert reveals the secret formula behind viral fame

Monday, 12 August 2019  
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It’s no secret viral videos can be big business. Remember that cute Charlie Bit My Finger clip from 2007? It became a massive YouTube hit, receiving more than 869 million views — and making the family a cool $A180,000 in ad revenue in the process.Over the years, the business of viral videos has become so lucrative that “YouTuber” has become a legitimate profession.

Someone who understands the power of a viral video — and the revenue it can bring — is Sydney man Michael Langdon, the founder of eCommerce video agency Levity.His company has produced more than 3000 clips for the country’s biggest eCommerce brands, including Appliances Online. Read more...

Article by Alexis Carey of news.com.au


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