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How is Vinomofo Creating a Network of Highly Engaged Mofos?

Wednesday, 9 August 2017  
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Australian online wine retailer Vinomofo is entering an exciting phase in its life. Its Australian operations are established and growing and it’s seeing success in its overseas markets as well. The company says it’s looking into refining its model, its distribution channels, and how it communicates with and rewards its loyal consumer base, which it refers to as “mofos”.

“Our international markets are continuing to grow and we’re putting a lot of focus here, engaging our tribes in both New Zealand and Singapore. We’re also planning to launch in Hong Kong before the end of this year, followed by China, the US and Europe over the next 18 months,” says the company’s co-founder and joint CEO, Andre Eikmeier. Read more...