News & Press: Power Retail News

Shoes of Prey Coins in on Athleisure Dollar

Thursday, 28 September 2017  
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Athelisurewear has risen steadily over the last four years to becoming a multi-billion industry within fashion retail. The term “sportluxe” emerged around four years ago, which is the merging of sportswear and luxury.

Luxury brands like Alexander WangLouis Vuitton and Chanel have been weaving sportswear into their collections with streetwear and sport brand collaborations – to coin in on the atheisurewear boom, while street wear retailers like Forever NewH&M and Topshop have been launching their own sportswear collections as well. When it comes to sneakers, the trend has increased by 159% since 2013, according to retail tech firm EDITED. Read more...