News & Press: Power Retail News

Google’s Latest E-Commerce Tool – Style Match

Wednesday, 16 May 2018  
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Released at a recent innovation summit as an expansion of its existing Google Lens technology, Style Match allows Android users to snap a picture of apparel and homewares and instantly find the specific item online. If the program can’t find an exact match, it will provide a list of similar products that are available for purchase.

Google introduced Lens in May 2017 for Android users that wanted to learn more about the world around them, by identifying buildings, landmarks, and even artwork. This new addition to Google Lens’ functionality seems like a natural extension of the app’s existing capabilities. Read more...